Category Archives: Copy Improvement

Hipster Wine Bar Mission Statement

San Francisco’s Mission District is slowly being overwhelmed by the luscious trappings of gentrification. Of all the painstakingly curated boutiques, artisan ice creameries, and other hipster retail outlets, the wine bar is by far the most pointless: a bar in … Continue reading

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Definity Pore Redefining Scrub

I often find myself distractedly reading the little blurbs on the back of a cereal box or shampoo bottle and thinking “my goodness, this is somebody’s job!” Copywriters. College educated. Very often clever. Copywriters. I’ve had a number of ad-persons … Continue reading

Posted in Copy Improvement